Quality Guidance

A few best practices one should follow ensure the sanity of the site/apps.

Suggest Edits

Following a few industry wide best practices will lead your property in the perfect shape.

  1. Choosing the less intrusive layout and keeping the ads moderately will help maintain a good UI/UX of a site.
  2. Ensuring the contents are unique does not fall under plagiarism
  3. Keep using dev tools (Lighthouse report) to ensure the performance of the site is optimized.
  4. It is imperative to establish a dedicated Privacy Policy page for your website or application.
  5. Ensuring the category of the site is IAB compliant.
  6. Site/App should be in the language which is monetizable. Refer - https://support.google.com/admanager/answer/9727?hl=en
  7. Properties must attract a sufficient user base to generate revenue and deliver substantial value. At a minimum, there should be 300,000 page views from Tier 1 geographic regions. This can be considered as part of the overall inventory size.

We do not encourage Made For Advertising (MFA) Sites.

"Made for advertising" websites are designed primarily to generate revenue through ad arbitrage. These sites focus on attracting traffic by aggressively promoting their content on search engines and social media platforms like outbrain, yahoo. Their goal is to spend less on attracting visitors than they earn from selling ad space.

To achieve this, these websites often create low-quality, filler content and use sensational, clickbait headlines to lure in users. They may also operate networks of interlinked websites and publish multi-page articles to maximize the number of display and video ads shown to each visitor. This approach prioritizes ad revenue over providing valuable or meaningful content to users.

Identifying MFA (Made for Advertising) Websites

  1. Excessive Advertisements

a. Ad Saturation: A website with an overwhelming number of ads, including pop-ups, banners, and in-content ads, is likely an MFA site.

b. Intrusive Ads: Ads that interfere with the user experience, such as those that cover the entire screen or autoplay videos, are red flags.

  1. Low-Quality Content

a. Generic or Poorly Written Articles:** Content that is generic, poorly written, or spun from other sources suggests the primary goal is to generate ad revenue rather than provide value.

b. Lack of Originality: Articles that are copied or minimally altered from other websites. For example:

These sites have identical themes with different names, created to run ads.

  1. Clickbait Titles

a. Sensational Headlines: Titles designed to attract clicks without delivering substantial content are common on MFA sites.

b. Misleading or Exaggerated Claims: Headlines that promise shocking or incredible information but deliver little value.

  1. Poor User Experience

a. Slow Loading Times: Excessive ads and tracking scripts can significantly slow down a website.

b. Difficult Navigation: Websites that are hard to navigate or have confusing layouts often prioritize ad placements over usability.

  1. Content Structure

a. Thin Content and Similar Theme Sites: Articles that are very short and lack depth.

b. High Bounce Rates: Content that doesn't encourage users to stay on the site or explore further.

  1. Domain and Ownership Information

Anonymously Registered Domains: Lack of transparency about who owns the website. Check the privacy tab for details.

  1. Affiliate Links and Sponsored Content

Overuse of Affiliate Links: Content heavily laced with affiliate links, often without disclosure.

Sponsored Articles: An abundance of sponsored content or native ads that are not marked as such.

  1. Comments and Engagement

Lack of Engagement: Few or no comments on articles, indicating low user interaction.

Spammy Comments: If there are comments, they are often spammy or promotional.

Updated about 1 month ago