Prebid Server

This integration type supports web properties with display, video & native format. Integration specification can be found here: https://docs.prebid.org/dev-docs/bidders/insticator.html

Required Integration Assets & Tech Compatibility

  1. adUnitId (Mandatory): This will be provided by Publisher Success Team
  2. publisherId (Mandatory): This will be provided by Publisher Success Team
  3. Minimum Prebid Server Version Required: v3.5.0
  4. Minimum Prebid JS Version Required: v9.06
  5. Minimum Prebid Server JAVA Version*(For video & Display)* : v3.20
  6. Redirect URL: We require your cookie sync redirect URL in order to whitelist it on our end before activating the connection. This step helps prevent any issues related to cookie syncing. More info about the rparam can be found here under Cookie Sync URLs.

NOTE:We are compatible with v3.18 also if the requirement is Prebid Server JAVA version (Only for display).

Recommended Steps to Follow

  1. We highly suggest using multiple adUnitId values in case you would like to report performance and revenue metrics separately in the Insticator dashboard. By default only reporting by domain, ad unit, ad format will be available.
  2. To set a minimum timeout of 600ms

Preferences & Protection rules:

We support blocklist at advertiser domain, ad category level. We support minimum bid floor on the adUnitId level.

Please contact Account management team at [email protected] to apply the blocklist or minimum bid floor. We recommend keeping it empty by default for the maximum yield.

GDPR compliancy:

_If the users are from GDPR or any other privacy regulated area, it is required to have a CMP withTCF v2.2 in place and enable the below vendor ids (Consent & Legitimate Interest) for optimized performance. We can provide a CMP support if required, but if publisher is using own CMP we are requesting to ensure the following IAB vendors are granted Vendor Consent rights:

Vendor IDVendor Name
5833Across
617Onfocus (Adagio)
50Adform A/S
793Amazon Advertising
32Xandr, Inc.
143Connatix Native Exchange Inc.
24Epsilon
91Criteo SA
84Eskimi
755Google Advertising Products
10Index Exchange Inc.
333InMobi Pte Ltd
910Insticator
131ID5 Technology SAS
109LoopMe Limited
241OneTag Limited
69OpenX
76Pubmatic, Inc
1043TypeA Holdings Ltd
52Magnite, Inc
157Seedtag Advertising S.L
80Sharethrough, Inc
104Sonobi, Inc
13Sovrn, Inc
23Nexxen Inc.
36Nexxen Group LLC
45Equativ
1126Microsoft Advertising
128BIDSWITCH GmbH
528Kayzen
130NextRoll, Inc.
82Smaato, Inc.
512Verve Group Europe GmbH

Supported Countries (as of May 2025):

CountryAlpha-2Alpha-3
AustraliaAUAUS
AustriaATAUT
BelgiumBEBEL
CanadaCACAN
CyprusCYCYP
CzechiaCZCZE
DenmarkDKDNK
EstoniaEEEST
FinlandFIFIN
FranceFRFRA
GermanyDEDEU
Hong KongHKHKG
HungaryHUHUN
IrelandIEIRL
ItalyITITA
LiechtensteinLILIE
LuxembourgLULUX
MacaoMOMAC
MexicoMXMEX
MonacoMCMCO
MontenegroMEMNE
NetherlandsNLNLD
New ZealandNZNZL
NorwayNONOR
PolandPLPOL
PortugalPTPRT
QatarQAQAT
Saudi ArabiaSASAU
SingaporeSGSGP
SlovakiaSKSVK
South AfricaZAZAF
SpainESESP
SwedenSESWE
SwitzerlandCHCHE
United Arab EmiratesAEARE
United KingdomGBGBR
United StatesUSUSA

Quality guidance:

We recommend following the quality guidance to improve monetization outcomes.

Additional resources:

Release Notes: https://github.com/prebid/prebid-server/releases