Prebid Server
This integration type supports web properties with _display, video ad format. Integration specification can be found here: https://docs.prebid.org/dev-docs/bidders/insticator.html
Required Integration Assets & Tech Compatibility
- adUnitId (Mandatory): This will be provided by Publisher Success Team
- publisherId (Mandatory): This will be provided by Publisher Success Team
- Minimum Prebid Server Version Required: v3.5.0
- Minimum Prebid JS Version Required: v9.06
- Minimum Prebid Server JAVA Version*(For video & Display)* : v3.20
- Redirect URL: We require your cookie sync redirect URL in order to whitelist it on our end before activating the connection. This step helps prevent any issues related to cookie syncing. More info about the
rparam can be found here under Cookie Sync URLs.
NOTE:We are compatible with v3.18 also if the requirement is Prebid Server JAVA version (Only for display).
Recommended Steps to Follow
- We highly suggest using multiple adUnitId values in case you would like to report performance and revenue metrics separately in the Insticator dashboard. By default only reporting by domain, ad unit, ad format will be available.
- To set a minimum timeout of 600ms
Preferences & Protection rules:
We support blocklist at advertiser domain, ad category level. We support minimum bid floor on the adUnitId level.
Please contact Account management team at [email protected] to apply the blocklist or minimum bid floor. We recommend keeping it empty by default for the maximum yield.
GDPR compliancy:
_If the users are from GDPR or any other privacy regulated area, it is required to have a CMP withTCF v2.2 in place and enable the below vendor ids (Consent & Legitimate Interest) for optimized performance. We can provide a CMP support if required, but if publisher is using own CMP we are requesting to ensure the following IAB vendors are granted Vendor Consent rights:
| Vendor ID | Vendor Name |
|---|---|
| 58 | 33Across |
| 617 | Onfocus (Adagio) |
| 50 | Adform A/S |
| 793 | Amazon Advertising |
| 32 | Xandr, Inc. |
| 143 | Connatix Native Exchange Inc. |
| 24 | Epsilon |
| 91 | Criteo SA |
| 84 | Eskimi |
| 755 | Google Advertising Products |
| 10 | Index Exchange Inc. |
| 333 | InMobi Pte Ltd |
| 910 | Insticator |
| 131 | ID5 Technology SAS |
| 109 | LoopMe Limited |
| 241 | OneTag Limited |
| 69 | OpenX |
| 76 | Pubmatic, Inc |
| 1043 | TypeA Holdings Ltd |
| 52 | Magnite, Inc |
| 157 | Seedtag Advertising S.L |
| 80 | Sharethrough, Inc |
| 104 | Sonobi, Inc |
| 13 | Sovrn, Inc |
| 23 | Nexxen Inc. |
| 36 | Nexxen Group LLC |
| 45 | Equativ |
| 1126 | Microsoft Advertising |
| 128 | BIDSWITCH GmbH |
| 528 | Kayzen |
| 130 | NextRoll, Inc. |
| 82 | Smaato, Inc. |
| 512 | Verve Group Europe GmbH |
Supported Countries (as of May 2025):
| Country | Alpha-2 | Alpha-3 |
|---|---|---|
| Australia | AU | AUS |
| Austria | AT | AUT |
| Belgium | BE | BEL |
| Canada | CA | CAN |
| Cyprus | CY | CYP |
| Czechia | CZ | CZE |
| Denmark | DK | DNK |
| Estonia | EE | EST |
| Finland | FI | FIN |
| France | FR | FRA |
| Germany | DE | DEU |
| Hong Kong | HK | HKG |
| Hungary | HU | HUN |
| Ireland | IE | IRL |
| Italy | IT | ITA |
| Liechtenstein | LI | LIE |
| Luxembourg | LU | LUX |
| Macao | MO | MAC |
| Mexico | MX | MEX |
| Monaco | MC | MCO |
| Montenegro | ME | MNE |
| Netherlands | NL | NLD |
| New Zealand | NZ | NZL |
| Norway | NO | NOR |
| Poland | PL | POL |
| Portugal | PT | PRT |
| Qatar | QA | QAT |
| Saudi Arabia | SA | SAU |
| Singapore | SG | SGP |
| Slovakia | SK | SVK |
| South Africa | ZA | ZAF |
| Spain | ES | ESP |
| Sweden | SE | SWE |
| Switzerland | CH | CHE |
| United Arab Emirates | AE | ARE |
| United Kingdom | GB | GBR |
| United States | US | USA |
Quality guidance:
We recommend following the quality guidance to improve monetization outcomes.
Additional resources:
Release Notes: https://github.com/prebid/prebid-server/releases
Updated 1 day ago