Prebid Server
This integration type supports web properties with display, video & native format. Integration specification can be found here: https://docs.prebid.org/dev-docs/bidders/insticator.html
Required Integration Assets & Tech Compatibility
- adUnitId (Mandatory): This will be provided by Publisher Success Team
- publisherId (Mandatory): This will be provided by Publisher Success Team
- Minimum Prebid Server Version Required: v3.5.0
- Minimum Prebid JS Version Required: v9.06
- Minimum Prebid Server JAVA Version (For video & Display): v3.20
- Redirect URL: We require your cookie sync redirect URL in order to whitelist it on our end before activating the connection. This step helps prevent any issues related to cookie syncing. More info about the
rparam can be found here under Cookie Sync URLs.
NOTE: We are compatible with v3.18 also if the requirement is Prebid Server JAVA version (Only for display).
Recommended Steps to Follow
- We highly suggest using multiple adUnitId values in case you would like to report performance and revenue metrics separately in the Insticator dashboard. By default only reporting by domain, ad unit, ad format will be available.
- To set a minimum timeout of 600ms
Preferences & Protection rules:
We support blocklist at advertiser domain, ad category level.
We support minimum bid floor on the adUnitId level.
Please contact Account management team at [email protected] to apply the blocklist or minimum bid floor. We recommend keeping it empty by default for the maximum yield.
GDPR compliancy:
If the users are from GDPR or any other privacy regulated area, it is required to have a CMP with TCF v2.2 in place and enable the below vendor ids (Consent & Legitimate Interest) for optimized performance. We can provide a CMP support if required, but if publisher is using own CMP we are requesting to ensure the following IAB vendors are granted Vendor Consent rights:
| Vendor ID | Vendor Name |
|---|---|
| 58 617 50 793 32 143 24 91 814 755 10 333 910 109 241 69 76 1043 52 157 80 104 13 23 36 45 1126 128 528 130 82 512 | 33Across Onfocus (Adagio) Adform A/S Amazon Advertising Xandr, Inc. Connatix Native Exchange Inc. Epsilon Criteo SA Eskimi Google Advertising Products Index Exchange Inc. InMobi Pte Ltd Insticator LoopMe Limited OneTag Limited OpenX Pubmatic, Inc TypeA Holdings Ltd Magnite, Inc Seedtag Advertising S.L Sharethrough, Inc Sonobi, Inc Sovrn, Inc Nexxen Inc. Nexxen Group LLC Equativ Microsoft Advertising BIDSWITCH GmbH Kayzen NextRoll, Inc. Smaato, Inc. Verve Group Europe GmbH |
Supported Countries (as of May 2025):
| Country | Alpha-2 | Alpha-3 |
|---|---|---|
| Australia | AU | AUS |
| Austria | AT | AUT |
| Belgium | BE | BEL |
| Canada | CA | CAN |
| Cyprus | CY | CYP |
| Czechia | CZ | CZE |
| Denmark | DK | DNK |
| Estonia | EE | EST |
| Finland | FI | FIN |
| France | FR | FRA |
| Germany | DE | DEU |
| Hong Kong | HK | HKG |
| Hungary | HU | HUN |
| Ireland | IE | IRL |
| Italy | IT | ITA |
| Liechtenstein | LI | LIE |
| Luxembourg | LU | LUX |
| Macao | MO | MAC |
| Mexico | MX | MEX |
| Monaco | MC | MCO |
| Montenegro | ME | MNE |
| Netherlands | NL | NLD |
| New Zealand | NZ | NZL |
| Norway | NO | NOR |
| Poland | PL | POL |
| Portugal | PT | PRT |
| Qatar | QA | QAT |
| Saudi Arabia | SA | SAU |
| Singapore | SG | SGP |
| Slovakia | SK | SVK |
| South Africa | ZA | ZAF |
| Spain | ES | ESP |
| Sweden | SE | SWE |
| Switzerland | CH | CHE |
| United Arab Emirates | AE | ARE |
| United Kingdom | GB | GBR |
| United States | US | USA |
Quality guidance:
We recommend following the quality guidance to improve monetization outcomes.
Additional resources:
Release Notes: https://github.com/prebid/prebid-server/releases
Updated 6 days ago