Prebid Server

This integration type supports web properties with display, video & native format. Integration specification can be found here: https://docs.prebid.org/dev-docs/bidders/insticator.html

Required Integration Assets & Tech Compatibility

1. adUnitId: This will be provided by Publisher Success Team
2. publisherId: This will be provided by Publisher Success Team
3. Minimum Prebid Server Version Required: v3.5.0
4. Minimum Prebid JS Version Required: v9.6.0

Recommended Steps to Follow

1. We highly suggest using multiple adUnitId values in case you would like to report performance and revenue metrics separately in the Insticator dashboard. By default only reporting by domain, ad unit, ad format will be available.
2. To set a minimum timeout of 600ms
3. To pass 'keywords' & IAB 'Categories' attributes under content object [Refer 3.2.16 Object: Content in oRTB specs] in the request. Additionally, on the implementation, you can refer to our bidder configuration here under First Party Data. Use of these certain generic data will boost the overall performance.

Preferences & Protection rules:

We support blocklist at advertiser domain, ad category level.
We support minimum bid floor on the adUnitId level.

Please contact Account management team at [email protected] to apply the blocklist or minimum bid floor. We recommend keeping it empty by default for the maximum yield.

GDPR compliancy:

If the users are from GDPR or any other privacy regulated area, it is required to have a CMP with TCF v2.2 in place and enable the below vendor ids (Consent & Legitimate Interest) for optimized performance. We can provide a CMP support if required, but if publisher is using own CMP we are requesting to ensure the following IAB vendors are granted Vendor Consent rights:

Supported Countries (as of August 2024):

Quality guidance:

We recommend following the quality guidance to improve monetization outcomes.

Additional resources:

Release Notes: https://github.com/prebid/prebid-server/releases