Prebid Integration

This integration type supports web properties with display, video & native format.

Integration specification: https://docs.prebid.org/dev-docs/bidders/insticator.html

It is highly recommended for publishers to use Prebid version 8.45.

Account management team at [email protected] will provide required adUnitId value.

We highly suggest using multiple adUnitId values in case you would like to report performance and revenue metrics separately in the Insticator dashboard. By default only reporting by domain, ad unit, ad format will be available.

Preferences & Protection rules:

We support blocklist at advertiser domain, ad category level.
We support minimum bid floor on the adUnitId level.

Please contact Account management team at [email protected] to apply the blocklist or minimum bid floor. We recommend keeping it empty by default for the maximum yield.

GDPR compliancy:

If the users are from GDPR or any other privacy regulated area, it is required to have a CMP with TCF v2.2 in place and enable the below vendor ids (Consent & Legitimate Interest) for optimized performance. We can provide a CMP support if required, but if publisher is using own CMP we are requesting to ensure the following IAB vendors are granted Vendor Consent rights:

Quality guidance:

We recommend following the quality guidance to improve monetization outcomes.

Additional resources:

Release Notes: https://github.com/prebid/Prebid.js/releases
Reporting: https://documentation.insticator.com/docs/analytics-date-range