Prebid Integration

Latest version 8.45

This integration type supports web properties with display, video & native format. Integration specification: https://docs.prebid.org/dev-docs/bidders/insticator.html

It is highly recommended for publishers,

  1. To use Prebid version 8.45 or above for Video
  2. To set a minimum timeout of 600ms.
  3. To pass 'keywords' & IAB 'Categories' attributes under content object [Refer 3.2.16 Object: Content in oRTB specs] in the request. Additionally, on the implementation, you can refer to our bidder configuration here under First Party Data. Use of these certain generic data will boost the overall performance.
    NOTE: Only for publisher using Prebid version 8.45 or above

Account management team at [email protected] will provide required adUnitId value.

We highly suggest using multiple adUnitId values in case you would like to report performance and revenue metrics separately in the Insticator dashboard. By default only reporting by domain, ad unit, ad format will be available.


Preferences & Protection rules:

We support blocklist at advertiser domain, ad category level.
We support minimum bid floor on the adUnitId level.

Please contact Account management team at [email protected] to apply the blocklist or minimum bid floor. We recommend keeping it empty by default for the maximum yield.


GDPR compliancy:

If the users are from GDPR or any other privacy regulated area, it is required to have a CMP with TCF v2.2 in place and enable the below vendor ids (Consent & Legitimate Interest) for optimized performance. We can provide a CMP support if required, but if publisher is using own CMP we are requesting to ensure the following IAB vendors are granted Vendor Consent rights:

Vendor IDVendor Name
58
617
50
793
32
143
24
91
814
755
10
333
910
109
241
69
76
1043
52
157
80
104
13
23
36
45
1126
33Across
Onfocus (Adagio)
Adform A/S
Amazon Advertising
Xandr, Inc.
Connatix Native Exchange Inc.
Epsilon
Criteo SA
Eskimi
Google Advertising Products
Index Exchange Inc.
InMobi Pte Ltd
Insticator
LoopMe Limited
OneTag Limited
OpenX
Pubmatic, Inc
TypeA Holdings Ltd
Magnite, Inc
Seedtag Advertising S.L
Sharethrough, Inc
Sonobi, Inc
Sovrn, Inc
Nexxen Inc.
Nexxen Group LLC
Equativ
Microsoft Advertising

Supported Countries:(as of August 2024)

Country ListCountry List
AustraliaLatvia
AustriaLithuania
BelgiumLuxembourg
CanadaNew Zealand
CyprusNorway
CzechiaPoland
DenmarkPortugal
EstoniaSaudi Arabia
FinlandSingapore
FranceSlovakia
GermanySouth Africa
GreeceSouth Korea
Hong KongSweden
IrelandSwitzerland
ItalyUnited Arab Emirates
IsraelUnited Kingdom
JapanUnited States

Quality guidance:

We recommend following the quality guidance to improve monetization outcomes.


Additional resources:

Release Notes: https://github.com/prebid/Prebid.js/releases
Reporting: https://documentation.insticator.com/docs/analytics-date-range
GAM Setup Guide - https://github.com/kmjennison/dfp-prebid-setup?tab=readme-ov-file