Prebid Integration

Latest version 8.45

This integration type supports web properties with display, video & native format.

Integration specification: https://docs.prebid.org/dev-docs/bidders/insticator.html

It is highly recommended for publishers to use Prebid version 8.45.


Account management team at [email protected] will provide required adUnitId value.

We highly suggest using multiple adUnitId values in case you would like to report performance and revenue metrics separately in the Insticator dashboard. By default only reporting by domain, ad unit, ad format will be available.


Preferences & Protection rules:

We support blocklist at advertiser domain, ad category level.
We support minimum bid floor on the adUnitId level.

Please contact Account management team at [email protected] to apply the blocklist or minimum bid floor. We recommend keeping it empty by default for the maximum yield.


GDPR compliancy:

If the users are from GDPR or any other privacy regulated area, it is required to have a CMP with TCF v2.2 in place and enable the below vendor ids (Consent & Legitimate Interest) for optimized performance. We can provide a CMP support if required, but if publisher is using own CMP we are requesting to ensure the following IAB vendors are granted Vendor Consent rights:

Vendor IDVendor Name
58
617
50
793
32
143
24
91
814
755
10
333
910
109
241
69
76
1043
52
157
80
104
13
23
36
33Across
Onfocus (Adagio)
Adform A/S
Amazon Advertising
Xandr, Inc.
Connatix Native Exchange Inc.
Epsilon
Criteo SA
Eskimi
Google Advertising Products
Index Exchange Inc.
InMobi Pte Ltd
Insticator
LoopMe Limited
OneTag Limited
OpenX
Pubmatic, Inc
TypeA Holdings Ltd
Magnite, Inc
Seedtag Advertising S.L
Sharethrough, Inc
Sonobi, Inc
Sovrn, Inc
Nexxen Inc.
Nexxen Group LLC

Supported Countries:(as of May 2024)

Country ListCountry List
AustraliaLatvia
AustriaLiechtenstein
BelgiumLithuania
BrazilLuxemburg
BulgariaMalta
CanadaNetherlands
ColombiaNew Zealand
CroatiaNorway
CyprusPoland
Czech RepublicPortugal
DenmarkRomania
EstoniaSoudi Arabia
FinlandSingapore
FranceSlovakia
GermanySlovenia
GreeceSouth Africa
Hong KongSpain
HungarySweden
IcelandSwitzerland
IrelandTaiwan
IsraelUnited Arab Emirates
ItalyUnited Kingdom
JapanUnited States
South Korea

Quality guidance:

We recommend following the quality guidance to improve monetization outcomes.


Additional resources:

Release Notes: https://github.com/prebid/Prebid.js/releases
Reporting: https://documentation.insticator.com/docs/analytics-date-range